A podcast dedicated to helping higher ed marketers tell better stories and enroll more students.
Hosted by video producer and storytelling coach, John Azoni, these episodes provide quick-win practical advice you can put to use in your marketing right away.
Latest Episodes
#63 - How a Project Management Tool Broke Down Silos and Transformed Content Collaboration at UMass Lowell w/ Kristin Nichols
My guest today is Kristin Nichols, a higher education marketing consultant with over 20 years of experience at top universities in the Northeast. In this episode, Kris...
#62 - Enchanting a Nation: How R. Ethan Braden is leading a bold vision for Texas A&M’s Marketing & Branding
My guest today is R. Ethan Braden, Vice President and Chief Marketing and Communications Officer at Texas A&M University. In this episode, Ethan shares his vision for ...
#61 - Uniting Marketing, Enrollment, and Web Strategy at Rutgers Business School w/ Joshua Charles
My guest today is Joshua Charles, a senior marketing and communications leader at Rutgers Business School and board member for HighEdWeb, a professional development ne...
#60 - Hiring Videographers: Secrets to Thriving In-House and External Relationships w/ John Azoni
In this episode, Host John Azoni shares many tips for successful relationships with external videographers and as well as building in-house teams. Key Takeaways: Hire...
#59 - How to Craft Compelling Student Testimonials and Content to Increase Enrollment Yield, w/ John Azoni + Shiro Hatori
On this episode, John Azoni was a guest on the Higher Ed Demand Gen podcast with Shiro Hatori. We talked about telling compelling student testimonials. Key Takeaways:H...
